Gold prices keep rising and falling because they depend on global market conditions, the value of the dollar and rupee, and demand and supply. When there is uncertainty in the economy, inflation, or global tension, people prefer gold as a safe investment, which increases its price. Gold prices also rise during wedding and festive seasons due to higher demand. When markets are stable, interest rates increase, or demand decreases, gold prices tend to fall. This is why gold prices never remain constant.
